Novant Health Launches Advertising Campaign for Winter Olympics Linking Athletic Values to Its Approach to Patient Care

Tuesday, February 23, 2010

WINSTON-SALEM, NC -- Novant Health recently launched a new advertising campaign to coincide with the two-week broadcast of the 2010 Winter Olympics. The campaign includes five 30-second television commercials and 10 teaser ads involving 15 physicians and employees. The spots showcase Novant Health as a leading employer and provider of inpatient and outpatient care, and to promote Forsyth Medical Center as a destination for sports medicine and cardiovascular care.

The commercials describe how the dedication of athletes to achieving high levels of performance in sports is similar to the commitment that Novant physicians and employees hold as they work to deliver a consistently remarkable care experience for patients.

Click on each employee's name to view their featured commercial:

• Emily Parrott of Maplewood Family Practice along with her daughter, Adriann, a successful competitive figure skater.
• Andrew Wright of Winston-Salem Health Care who enjoys competitive ice hockey.
• Christy Wishon of Forsyth Medical Center who is a downhill skier.
• Bob Seehausen of Business Development who enjoys cross country skiing.
• Gavin Irby of Forsyth Pediatric Associates who has trained in speed skating and who arranged two talented skaters to run for this commercial.

The teaser spots promote each night's TV commercials by saying, "Watch the Olympics tonight and find out why I'm so proud to work at Novant Health/Forsyth Medical Center".

Click on each employee's name to view the teaser spots:

• Tonya Pipes of Premiere Medical Associates
• Heather Schell of Novant Medical Group
• Bob Preli, MD of Winston-Salem Cardiology
• Christine Shugart, MD of Medical Associates of Davie
• Cameron Williams, MD of Family Medical Associates of Lewisville
• Karen Bartoletti of the Sara Lee Center for Women's Health at Forsyth Medical Center
• Kelly Swauger, RN of Forsyth Medical Center
• Lauren Madigan of Today's Woman Health and Wellness Center
• Ed McKee of Novant Medical Group

"People always look forward to the Olympic Games begin broadcast and reported on, because not only do we see amazing athletic performances, but we also get to hear stories about how athletes and teams had to dig deep and draw on personal commitment to a cause to succeed," says Cynthia Charles, senior director of marketing and public relations at Forsyth Medical Center. "The Olympics celebrates personal excellence, teamwork, compassion and diversity which are the very same values that we daily develop, promote and celebrate in the people associated with Novant Health".

The commercials were developed in-house by Novant's marketing staff in Winston-Salem and are airing on WXII-12, the local NBC affiliate broadcasting the Olympic Games.